Fans of the popular Swedish slots supplier, Yggdrasil, will be interested to know that the company has released details of a partnership program that will see independent studios releasing new titles on their platform in 2019.
It works like this – Yggdrasil have a proprietary game platform, called BOOST, which they have built themselves which they plug their slot games into. This platform houses the technology that runs the promotional tools like Rage Points that players collect as they spin in the Vikings game.
Smaller, independent game studios will bring their game ideas to the table, and in partnership with Yggdrasil, will design and build the games, plug them into BOOST, and Yggdrasil will then release the titles to the operators they have partnerships with.
We have already seen this kind of deal going on with Microgaming who have worked with studios including Rabcat and Just For The Win with mixed results in 2018.
This works for these studios because they do not have the resources to build their own game platforms, or have access to favourable deals with the kind of list of top tier gambling operators that bigger players like Yggdrasil do.
Those already signed up to the program include Rabcat and Northern Lights.
Yggdrasil will be giving more small studios the opportunity to pitch their ideas at the ICE Totally Gaming Exhibition in London in February 2019.
More About Yggdrasil’s Partnership Program
This initiative, called YGS Masters has been is being run by Yggdrasi’s Head of Studio Partnership’s Stuart McCarthy.
In a recent article in Casino Beats, McCarthy said this about YGS Masters:
“Standing still is simply not part of our DNA, and we know there are many more talented studios and individuals out there who have a huge potential.
“By working together, we can develop the most innovative products possible on our advanced platform, broadening our product offering while delivering new and exciting experiences to our operators’ players in one streamlined and commercially attractive package. At the same time, we give studios and individuals the opportunity to accelerate the process of making their concept a money-making success.
“We truly believe there is some stellar talent out there waiting to be unleashed. Therefore, at ICE 2019 we are planning an industry-first: a live on-stand event where we will offer a window for that talent to become part of this great Yggdrasil success story.”
Potential partners will be making 20 minute pitches to McCarthy and the CEO of Yggdrasil, Fredrik Elmqvist.
Yggdrasil has been around for seven years now. The company employs 270 staff and recently reported operating revenues of £17.1 million – up 66% on the previous year. This has been driven by a highly creative and innovative games catalogue. You can find many of their games in our slot reviews section here at The Slot Buzz.