It has been announced that NetEnt, one of the world’s biggest slot game developers has acquired Red Tiger Gaming in a deal worth an initial £200 million. NetEnt are pursuing a well-publicised strategy of global domination facilitated by building a scalable business in regulated markets. The purchase of Red Tiger, a company with 170 employees based in Malta, Isle of Man and Bulgaria, is in line with this vision.
“I am very pleased to welcome Red Tiger into the NetEnt Group.”Said NetEnt CEO, Therese Hillman. “The acquisition combines two of the leading and most innovative companies in the online gaming industry.
“We look forward to working with Red Tiger’s fantastic team to enhance our combined global reach and to offer further value to operators and players. The transaction will provide significant revenue synergies across our markets worldwide.”
Whilst NetEnt have been at the cutting edge of online game development since the company was founded in 1996, Red Tiger are a newer operation. They were founded just 5 years ago, in 2014, yet they have already made a considerable impression on the market.
Their growth has been driven lately by ‘must drop’ jackpots, and a deal signed in 2018 to license Big Time Gaming’s Megaways™ engine. A deal which has led to the release of high variance titles, Golden Leprechaun Megaways™ and Mystery Reels Megaways™.
“This is an exciting new stage of the Red Tiger story and we are delighted to become part of the NetEnt group. said Gavin Hamilton, CEO of Red Tiger.
“Accessing NetEnt’s unparalleled distribution network and geographic footprint will unlock new opportunities for Red Tiger and will further accelerate our growth. At Red Tiger we’ll remain focused as always on driving further innovation and we are looking forward to working with NetEnt on how to leverage our combined capabilities to create new products that wow our customers.”
So, will Red Tiger’s Megaways™ connections mean we will soon be seeing Dead or Alive Megaways™, or Gonzo’s Quest Megways™? Do we even want them?! Time will tell … keep watching this space
